Antonela Roccuzzo distances herself from Lionel Messi in new business venture

T ogether but not scrambled. This is a popular Latin phrase that applies very well to Antonela Roccuzzo and Leo Messi , who shine as a couple, but also each one in their respective fields. While 'La Pulga' does it in soccer, she advances in business projects.

Antonela's name and image have a lot of impact. Since her arrival in Miami, her magnetism with audiences has grown. Likewise, her profile has expanded. For a long time she was conceived as "the wife of the best soccer player in the world" and "the mother of the children of the best soccer player in the world". However, she has managed to leave that perception behind. On the contrary, she is diversifying

The worlds of fashion and perfumery have set their sights on her to project and enhance their brands among those women who have a link with sport, joviality and family values. They are not the only ones. The healthy and fitness lifestyle is also interested in Antonela.

Stanley 1913 has added the Argentine to its brand as a global ambassador with the launch of Activate Shaker, a product designed for those who exercise daily and are disciplined with nutrition and hydration.

She was chosen because she is a woman who projects health, habits, discipline, exercise and mentality. On a commercial level, she has a strong digital presence with soccer fans, women and the Miami community. The values of Stanley 1913 are in line with what Roccuzzo conveys , so it is a synergy that works well for both.

In personal and individual matters, distancing herself from Leo Messi, Antonela is building a parallel entrepreneurial and advertising path that allows her to chart profitable routes for growth.

What is the Activate Shaker?

People who carry out fitness routines often have to deal with the preparation of shakes, supplements or drinks, because several containers are generally required. Their complaint was about discomfort, waste of time and impracticality.

In its market research, Stanley 1913 listened to and addressed the needs of those who exercise to create this product with the intention of simplifying the whole process. It is a stainless steel model, with a removable filter, integrated container, textured grip and a quick-clean structure.