Brand Finance report recognizes AFA as the most valuable federation on the planet at the New York Summit

A t the Summit held in New York, the Argentine Football Association (AFA) was highlighted by the prestigious Brand Finance report , which ranks it as the most valuable sports federation on the planet and one of the most influential brands in world sport.

The recognition was presented to industry leaders, international representatives, branding specialists, and authorities from the global sports ecosystem, consolidating the AFA's place within the select group of brands with the highest reputation, global impact, and sustained growth.

AFA: The most valuable federation on the planet

The Brand Finance study , a global benchmark in brand valuation and strength, does not usually include or highlight sports federations. The fact that the AFA has not only been evaluated, but also published and analyzed on the consulting firm's own official platform, represents an unprecedented milestone in the world of sports . Usually, only brands such as Apple, Nike, Amazon, and other global giants achieve this level of institutional visibility within Brand Finance.

During the event, the AFA presented its internationalization strategy, its sustained growth in global markets, and the impact of the Argentine national teams in consolidating a modern, competitive sports brand with the capacity for expansion.

" This recognition confirms the work done in recent years to position AFA among the world's elite. Today, the AFA brand is a global asset that is competitive and attractive to audiences, sponsors, and international platforms ," they highlighted during the event .

The meeting brought together more than 200 guests , including figures from the worlds of sport, communications, the entertainment industry, global companies, agencies, and institutional representatives. The event's main speaker was Leandro Petersen, Chief Commercial & Marketing Officer of AFA , who led the presentation of the report and outlined the brand's international projection.

Leading figures from the national sports project also participated, including Roberto "Ratón" Ayala , a member of the world champion coaching staff, and Emiliano "Dibu" Martínez made a special appearance via an exclusive teleconference. The event was hosted by Sergio Goycochea, AFA Legend.